Marketing 310:

Consumer behavior 

Tamagotchi Gym Pet

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Tamagotchi Gym Pet _

The goal of this project was to understand and analyze data, specifically consumer research. My group and i were asked to create a business opportunity based on this research. Instructed under Dr. Katherine Sredl, this project was conducted and finished during my junior fall semester (fall 2023) at the quinlan school of business, loyola university chicago.

project

Final Project

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Abstract design with text "Tamagotchi Gym Pet" and names Ashley Kang, Halie Miller, Samantha Hartman, against a pink and purple gradient background.
Image of a futuristic fitness watch with a digital interface, featuring options to track biometrics, mental and physical wellbeing, pet care, and modern look details.
Three women taking a selfie, smiling, wearing workout clothes, with text "Millennial Women" beside them on a black background.
Infographic titled "Trend and Its Importance." It highlights trends driven by physical and mental wellbeing, focusing on "Body Tech" and "Nostalgia." Associated consumer behavior includes using Body Tech for mindfulness. The target group is millennia
Text describing consumer needs, highlighting the importance of familiarity for motivation and appealing to millennial women for physical and mental well-being products. Accompanied by an image of futuristic, heart-themed gadgets with screen displays.
Digital pet toy and text about nostalgia trend, comfort, and familiarity.
Retro-inspired CD players with text highlighting trends in nostalgia and health marketing to women.
Marketing strategies summary with focus on trends, relevance, and health needs.
Colorful cartoon characters beneath the misspelled text 'Business Opportunity' on a black background.
Infographic titled "Gym Pop-Up" featuring partnerships, gym rates, and discounts. Includes two gym logos and statistics: Millennials at 46%, Women at 67%, and Attitudes to Advertising at 77%, represented with semicircular progress bars.
Digital collage featuring a Pinterest ad for "Gym Pet" with a vibrant, futuristic aesthetic. Includes a video game controller and mixed media elements. Various related Pinterest posts are shown alongside on a black background.
"Thank You" text on a black background with a smiling cartoon character, colorful abstract lines, and decorative white symbols.

Final Paper

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Click Pages to enlarge

Document titled 'Topic Approval Deliverable' by Samantha Hartman, Ashley Kang, and Halie Miller, discussing a trend called Body Tech. The document outlines a business innovation named Gym Pet, aimed at millennial women, combining personal care with a
Text detailing Mintel report topics, including body tech such as Fitbit use, monitoring health, and gamification in wellness. Contains links to specific Mintel articles discussing related technologies and benefits.
Document discussing the benefits of gamification in fitness apps, referencing articles from The Wall Street Journal and Statista about motivation and active lifestyles.
Document discussing two topics: sustainability of the product and possible eating disorders. It emphasizes creating products that consider environmental, social, and workplace implications. It also warns against the obsession with calorie tracking, s