https://www.ashleykang.me/about daily 1.0 2025-06-11 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/91c9f351-90fc-4fe5-89e6-e6a6f00b1cce/goguma.jpg https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/95e7bd66-e1fc-4da6-91cf-ea738384947e/kimchi.jpg https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/200374c5-dd75-403e-95a1-6070f6cafc44/egg.png https://www.ashleykang.me/portfolio-1 daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/b86b667a-e02c-4f04-b03b-e508d0297fc7/Ashley_Kang_Project03_01.jpg portfolio "Power" Digital photography; 12/2023 This piece was a part of my final project, "Diptychs, Fragments, Collisions", for my photography class (FNAR115, 2023 Fall Semester, instructed by JaNae Contag). Concept Statement: My parents both immigrated to the United States from South Korea. My dad was three and my mom was twenty five. It just so happened that both of them immigrated to St. Louis, Missouri, where they met each other through the Korean church community. Born and raised in America, I knew that I was different from the other kids from a very young age. The other kids wouldn't scrunch their noses at a normal lunch. The other kids wouldn't make fun of a mom with a normal accent. Thus, it is because of alienating experiences such as these, that I have dedicated my entire life to seek out and appreciate the blessings of being a Korean-American. My series investigates the hardships, the beauty, and the purpose of Korean immigration. This collection of photos specifically highlights the unique culture that was brought over from Korea by millions of immigrant brothers and sisters. Such culture has been developed into small details that Korean-American families all over the country could relate to, such as going to Korean church on Sunday to having weekly visits to the Asian grocery store. I’ve developed an immense love for Cho Gi-Seok’s work. Cho melts Korean tradition, fantasy, makeup, and fashion together to create emotionally dreamy pieces. I wanted to implement the simple yet feathery color contrasts that Cho infamously utilizes in his work into my work as well. Cho’s work moves me in an artistic and influential manner that pushes me to want to be better, both as a Korean person and as an artist. I hope that the viewer is able to feel the subtle grace and comfort of Korean culture. I would love for the viewer to be able to view my pieces with interest, rather than with confusion. There are numerous aspects and points of the common Korean-American household and Korean-American behaviors that I worked on to make apparent within the pieces. A couple of these details are as obvious as the South Korean flag in the back of the first piece and the hanboks (traditional Korean dresses) in the last piece. Specific details such as the persimmons in the last piece, are mostly only eaten by the Eastern world, and the Korean sweet potato warmer in the middle of the grocery store in my second piece is something that is distinctively Korean. I am lucky to have such hardworking people that I can call my family, and I am grateful for my heritage everyday. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/2469606e-1a73-40b6-9465-151133742ed9/Ashley_Kang_Juried_Submission_Final_2023.jpg portfolio "Umma" Digital photography; 12/2023 This piece was a part of my final project, "Diptychs, Fragments, Collisions", for my photography class (FNAR115, 2023 Fall Semester, instructed by JaNae Contag). Concept Statement: My parents both immigrated to the United States from South Korea. My dad was three and my mom was twenty five. It just so happened that both of them immigrated to St. Louis, Missouri, where they met each other through the Korean church community. Born and raised in America, I knew that I was different from the other kids from a very young age. The other kids wouldn't scrunch their noses at a normal lunch. The other kids wouldn't make fun of a mom with a normal accent. Thus, it is because of alienating experiences such as these, that I have dedicated my entire life to seek out and appreciate the blessings of being a Korean-American. My series investigates the hardships, the beauty, and the purpose of Korean immigration. This collection of photos specifically highlights the unique culture that was brought over from Korea by millions of immigrant brothers and sisters. Such culture has been developed into small details that Korean-American families all over the country could relate to, such as going to Korean church on Sunday to having weekly visits to the Asian grocery store. I’ve developed an immense love for Cho Gi-Seok’s work. Cho melts Korean tradition, fantasy, makeup, and fashion together to create emotionally dreamy pieces. I wanted to implement the simple yet feathery color contrasts that Cho infamously utilizes in his work into my work as well. Cho’s work moves me in an artistic and influential manner that pushes me to want to be better, both as a Korean person and as an artist. I hope that the viewer is able to feel the subtle grace and comfort of Korean culture. I would love for the viewer to be able to view my pieces with interest, rather than with confusion. There are numerous aspects and points of the common Korean-American household and Korean-American behaviors that I worked on to make apparent within the pieces. A couple of these details are as obvious as the South Korean flag in the back of the first piece and the hanboks (traditional Korean dresses) in the last piece. Specific details such as the persimmons in the last piece, are mostly only eaten by the Eastern world, and the Korean sweet potato warmer in the middle of the grocery store in my second piece is something that is distinctively Korean. I am lucky to have such hardworking people that I can call my family, and I am grateful for my heritage everyday. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/521b86d7-be88-4b79-9304-21cb724b4a12/Ashley_Kang_Project03_02.jpg portfolio "East West Market" Digital photography; 12/2023 This piece was a part of my final project, "Diptychs, Fragments, Collisions", for my photography class (FNAR115, 2023 Fall Semester, instructed by JaNae Contag). Concept Statement: My parents both immigrated to the United States from South Korea. My dad was three and my mom was twenty five. It just so happened that both of them immigrated to St. Louis, Missouri, where they met each other through the Korean church community. Born and raised in America, I knew that I was different from the other kids from a very young age. The other kids wouldn't scrunch their noses at a normal lunch. The other kids wouldn't make fun of a mom with a normal accent. Thus, it is because of alienating experiences such as these, that I have dedicated my entire life to seek out and appreciate the blessings of being a Korean-American. My series investigates the hardships, the beauty, and the purpose of Korean immigration. This collection of photos specifically highlights the unique culture that was brought over from Korea by millions of immigrant brothers and sisters. Such culture has been developed into small details that Korean-American families all over the country could relate to, such as going to Korean church on Sunday to having weekly visits to the Asian grocery store. I’ve developed an immense love for Cho Gi-Seok’s work. Cho melts Korean tradition, fantasy, makeup, and fashion together to create emotionally dreamy pieces. I wanted to implement the simple yet feathery color contrasts that Cho infamously utilizes in his work into my work as well. Cho’s work moves me in an artistic and influential manner that pushes me to want to be better, both as a Korean person and as an artist. I hope that the viewer is able to feel the subtle grace and comfort of Korean culture. I would love for the viewer to be able to view my pieces with interest, rather than with confusion. There are numerous aspects and points of the common Korean-American household and Korean-American behaviors that I worked on to make apparent within the pieces. A couple of these details are as obvious as the South Korean flag in the back of the first piece and the hanboks (traditional Korean dresses) in the last piece. Specific details such as the persimmons in the last piece, are mostly only eaten by the Eastern world, and the Korean sweet potato warmer in the middle of the grocery store in my second piece is something that is distinctively Korean. I am lucky to have such hardworking people that I can call my family, and I am grateful for my heritage everyday. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/bdd673af-0486-4b1b-94d7-b41adcad666f/_DSC6106.jpg portfolio Black and white portrait of a person with short hair, holding their face with both hands, looking upwards. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/6aa19a51-650f-4784-b3f5-51f4f229bcd8/_DSC6201+copy.jpeg portfolio Person with long hair, leaning on a TV screen showing a close-up of a face, in a dimly lit room with blinds. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/caf6c0bf-6b1a-4b45-a8f2-525808d97079/_DSC6278.jpg portfolio Person with messy hair, spider web face tattoo, nose bruise, wearing a white tank top and chain necklaces against a blue background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/8038e4bb-f450-482e-8e2d-801679cfc359/_DSC6346.jpg portfolio Person holding a lollipop wearing a red shirt https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/8171ef33-fb95-47ea-a6b3-bc447d7a5447/Ashley_Kang_Typology-1.jpg portfolio Collage of eleven images on a windowsill, each with a number: 1. Bowl of rice with seaweed, 6. Pink Hello Kitty backpack, 9. Silver digital camera, 8. Hello Kitty Ramune soda, 10. Hand holding colorful earring, 15. Pair of black sneakers, 16. Coiled white earphones, 17. Tarot card with crystals, 18. Folded letter with dried flowers, 19. Perfume bottle and ticket stubs, 20. Two whimsical figurines, 21. Clear glass with Hello Kitty design. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/0744e64a-54e4-4419-8c73-be12caf6b71c/_DSC6410.jpg portfolio Front of a dry cleaning store with a sign reading 'Ladue West Cleaners' in a small shopping center, featuring a stone facade and trees in the background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/36e57bad-7f40-4941-9602-9410d6380154/_DSC6514.jpg portfolio Brick church with white steeple and cross, adjacent to a modern building, under a cloudy sky. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/b14db001-3fdb-4a7a-ba31-a5c590bf1f76/_DSC6553.jpg portfolio Exterior of an Asian supermarket with Korean signage on the front, located in a strip mall setting. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/25f07b2e-ddd2-4c80-962c-8ff9059889eb/_DSC6532.jpg portfolio Exterior of a restaurant named "Asian Kitchen" offering Korean cuisine with trees and parked cars nearby, featuring a person standing at the entrance. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/f0e77eb3-333a-4684-a7a3-770fd204899c/_DSC6566.jpg portfolio Front exterior of a brick building with signage "Oriental Market" and Korean characters above it. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/595389d3-b798-4073-bd22-c10911c8361f/MENTAL+HEALTH+FINAL.png portfolio Collage of a woman in a white dress sitting in a grassy area, a scene with two figures standing, one with a red scribble over the head, and legs of a sitting person. Forest background and overcast sky. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/82f73e0c-12b6-4ecc-8343-0922abb6b55b/NOSTALGIA+FINAL+FIXED.png portfolio A person in a black dress poses on a playground at night, surrounded by colorful doodles of a sun, hearts, butterflies, and smiley faces. The image also features the text "REMEMBER WHEN..." on a slide with a hand-drawn smiley face. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/1dc57971-db70-409f-b183-b2ed658535be/DIVERSITY+-+revised.jpg portfolio Group of four young women posing outdoors, wearing vibrant clothing. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/273edea9-19a5-4694-9d36-7d4f788dbaef/LOVE.png portfolio An elderly couple smiling outdoors with greenery in the background, wearing bright clothing. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/a41ab609-de51-4b76-95cd-b75b1161e4da/FEAR+FOOD.png portfolio Two people eating at a dining table with plates of food, including sausages and mashed potatoes, and glasses of water, with a nutrition label overlay. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/59220dd6-b9a7-488a-a7c4-69c3952fb3cf/BETWEEN+WORLDS.png portfolio Woman in floral dress walking on rocky terrain, with blue sky and clouds above. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/237d02ef-c018-41e1-988d-7a7a07a25908/MEDIA.png portfolio Artistic photo of a person with projected eye patterns on their face and clothes, surrounded by multiple eyes in digital art style. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/a51561c5-926d-42d5-8cfe-df3c358ee74f/IDENTITY.png portfolio Two ancient-style bust sculptures with blue sky background, overlayed with pink and blue abstract line drawings resembling human figures. Text reads "Look Inside Who Are You." https://www.ashleykang.me/302234132757 daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/11772455-b033-4366-9b23-08860aaaf4df/RPM_Hero-Image.jpg projects https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/1af25efb-dfe4-4a14-9ce3-03788d383921/what-is-a-tamagotchi-header-scaled.jpg projects https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/a0a4a276-5e43-4a94-a45e-8886dee2a429/Screenshot_26-4-2025_135745_.jpg projects https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/4fd7dd33-e8ed-425d-8572-6e9b9a6a50ea/brand-today-logos-rev-2.png projects https://www.ashleykang.me/contact daily 0.75 2025-06-11 https://www.ashleykang.me/about- daily 0.75 2025-04-28 https://www.ashleykang.me/power daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/1e090678-ee0d-4df6-9e8a-2a66ff347f7e/Ashley_Kang_Project03_01.jpg "power" "Power" Digital photography; 12/2023 This piece was a part of my final project, "Diptychs, Fragments, Collisions", for my photography class (FNAR115, 2023 Fall Semester, instructed by JaNae Contag). Concept Statement: My parents both immigrated to the United States from South Korea. My dad was three and my mom was twenty five. It just so happened that both of them immigrated to St. Louis, Missouri, where they met each other through the Korean church community. Born and raised in America, I knew that I was different from the other kids from a very young age. The other kids wouldn't scrunch their noses at a normal lunch. The other kids wouldn't make fun of a mom with a normal accent. Thus, it is because of alienating experiences such as these, that I have dedicated my entire life to seek out and appreciate the blessings of being a Korean-American. My series investigates the hardships, the beauty, and the purpose of Korean immigration. This collection of photos specifically highlights the unique culture that was brought over from Korea by millions of immigrant brothers and sisters. Such culture has been developed into small details that Korean-American families all over the country could relate to, such as going to Korean church on Sunday to having weekly visits to the Asian grocery store. I’ve developed an immense love for Cho Gi-Seok’s work. Cho melts Korean tradition, fantasy, makeup, and fashion together to create emotionally dreamy pieces. I wanted to implement the simple yet feathery color contrasts that Cho infamously utilizes in his work into my work as well. Cho’s work moves me in an artistic and influential manner that pushes me to want to be better, both as a Korean person and as an artist. I hope that the viewer is able to feel the subtle grace and comfort of Korean culture. I would love for the viewer to be able to view my pieces with interest, rather than with confusion. There are numerous aspects and points of the common Korean-American household and Korean-American behaviors that I worked on to make apparent within the pieces. A couple of these details are as obvious as the South Korean flag in the back of the first piece and the hanboks (traditional Korean dresses) in the last piece. Specific details such as the persimmons in the last piece, are mostly only eaten by the Eastern world, and the Korean sweet potato warmer in the middle of the grocery store in my second piece is something that is distinctively Korean. I am lucky to have such hardworking people that I can call my family, and I am grateful for my heritage everyday. https://www.ashleykang.me/umma daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/a7260bec-d517-45a5-9de1-2774bdd8b428/Ashley_Kang_Juried_Submission_Final_2023.jpg "umma" A collage featuring a framed picture of pink flowers, a woman in a pink and black traditional dress, another woman crouching with a camera near scattered persimmons, an elderly woman in traditional attire holding persimmons, and a floral pattern. https://www.ashleykang.me/eastwestmarket daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/f94531b8-5316-4acb-b0d1-5e40bc1908f4/Ashley_Kang_Project03_02.jpg "east west market" Panorama of a grocery store aisle with fresh vegetables on one side and packaged snacks on the other. https://www.ashleykang.me/shellyduvall daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/359843a7-4b1a-4c94-82be-39eaafa7fdc3/_DSC6106.jpg "untitled" Black and white portrait of a person with a thoughtful expression, hands touching their face, textured background. https://www.ashleykang.me/robert-pattinson daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/b3b3d88c-809c-413a-8e8a-445c8f23350f/_DSC6278.jpg "untitled" Person with tousled hair wearing a white tank top and chains, with a small tattoo on the forehead. https://www.ashleykang.me/suburban-faith daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/dfee2e0c-8871-4f06-8962-6e61e8a57179/_DSC6514.jpg "suburban faith" Church building with a white steeple and cross, surrounded by brick structures and a grassy lawn, under a partly cloudy sky. https://www.ashleykang.me/typology daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/0caa57ad-d835-4185-a03f-4b4f34e8551f/Ashley_Kang_Typology-1.jpg "me" Collage of various items numbered 1 to 21 displayed on a window ledge. Items include rice with seaweed, a pink Hello Kitty bag, a compact camera, a Hello Kitty Ramune soda, a handmade doll, a keychain in a hand, shoes, earbuds, tarot card with crystals, a letter, perfume, small figurines, and a Hello Kitty shot glass. https://www.ashleykang.me/familybusiness daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/1cc91b02-50f4-4bab-8b31-8367c7087249/_DSC6410.jpg "family business" Front of Ladue West Cleaners building with a sign, stone wall, and large rooftop structure. https://www.ashleykang.me/asiankitchen daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/fb28e4c5-d416-4562-b38d-7e7c81989e86/_DSC6532.jpg "untitled" Front view of Asian Kitchen, a Korean cuisine restaurant with a green sign, trees, and parked cars. https://www.ashleykang.me/shikpum daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/6d9bef68-d87e-4b75-b95e-1f207c5aea97/_DSC6553.jpg "shikpum" Storefront of an Asian grocery store with a sign in Korean, located in a strip mall with open sign on the door and a nearby tree and parked vehicle outside. https://www.ashleykang.me/dongdong daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/130596f8-9f59-402c-9383-cd36ff55cf55/_DSC6566.jpg "dongdong" Storefront of a building with Korean text and 'Oriental Market' sign, red shopping carts near entrance. https://www.ashleykang.me/mental daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/434bcc80-c395-4d92-b9c7-f1ac1d5fb5b1/MENTAL+HEALTH+FINAL.png "mental" Collage of a young woman in a white dress sitting in a forested area; standing figure with a red scribble over the face. https://www.ashleykang.me/nostalgia daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/5867a2c3-b5d8-449a-b75a-3cd8d795c298/NOSTALGIA+FINAL+FIXED.png "nostalgia" Collage of a person at a playground at night, sitting and leaning on equipment. Colorful doodles including a sun, hearts, butterflies, and stick figures are added. The phrase 'Remember When...' is written on a blue slide. https://www.ashleykang.me/amity daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/f7d7d123-1ad7-4b9d-8486-c27bece2c1a5/DIVERSITY+-+revised.jpg "amity" Four young women outdoors, wearing colorful clothing, embracing and looking at the camera with a cloudy sky in the background. https://www.ashleykang.me/love daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/13d9644f-1c8c-4026-9c1d-011f6649d65b/LOVE.png "love" Two people smiling outdoors with a grassy field background, both wearing sunglasses; one in an orange jacket and the other in a yellow polo shirt. https://www.ashleykang.me/fearfood daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/e4314d49-e705-48b2-8230-6953fab3f2b1/FEAR+FOOD.png "fear food" Two people sitting at a dining table with plates of food, glasses of ice water, and kitchen in background; collage includes nutrition labels. https://www.ashleykang.me/identity daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/096da113-d5e8-4b14-846d-d35cd618e0f5/IDENTITY.png "identity" Two ancient-style busts with added colorful outlines of robotic arms, set against a cloudy sky background with the text "Look Inside Who Are You." https://www.ashleykang.me/between-worlds daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/19bbe247-5296-4663-a7ea-12f2ad852d4b/BETWEEN+WORLDS.png "between worlds" Woman in black floral dress on rocky terrain and under blue sky with clouds https://www.ashleykang.me/media daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/7f4aeacf-66eb-48be-aee5-01eee340fbf9/MEDIA.png "media" Person standing with hands reaching out against a blue background of repeated eyes, featuring additional drawn eye graphics. https://www.ashleykang.me/dreamscape daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/f91b894a-faff-4a2a-95a0-8110179d025c/_DSC6201+copy.jpeg "dreamscape" Woman partially lit by blue light from a laptop screen displaying a woman's face, sitting against a dark backdrop with blinds. https://www.ashleykang.me/chogiseok daily 0.75 2025-04-28 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/7b626022-6e44-46c2-964b-6af0b08e5708/_DSC6346.jpg "untitled" Person with long hair holding a lollipop near their mouth, wearing a red top. https://www.ashleykang.me/tophat-campaign daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/fda0c719-2c06-4ac0-bd08-00ba8b06474d/1.png tophat campaign Deliverable 1 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/0bf50c4a-700d-42a4-a664-ec50760141f0/1.png tophat campaign Graphic with text "SQUAD SEALS STATEMENT OF WORK," abstract design, and date 3/27/24. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/6d6d17ac-819a-4f41-98b5-91ffbcabafca/1.png tophat campaign Pink and purple gradient background with text 'Seals research squad' and 'Deliverable 3 Insights' featuring a magnifying glass over a growth chart and date 'May 2, 2024.' https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/85f55304-dffe-45f2-b249-ab056f21d4f3/2.png tophat campaign Informational slide with four sections discussing artificial intelligence and consumer behavior impact, focus on decision making, research evidence, and team goals in AI relevance. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/e9e7213b-c1d4-4b25-9be7-5b8d5b0cc79c/2.png tophat campaign Abstract image titled 'Business Issue Question' with text asking how artificial intelligence affects consumer shopping behavior, featuring a digital illustration of a seal and abstract hand. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/0dfb4b0f-27ba-42b3-9a15-ded25f35f875/2.png tophat campaign Image featuring an executive summary text discussing AI's influence on consumer behavior, accompanied by a photo of a smartphone displaying a social media profile. The background is pink with geometric shapes. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/e6e20675-443b-43db-b3bc-59f95a9bc323/3.png tophat campaign Abstract business issue graphic with text about AI impact on consumer shopping behavior, featuring a stylized image and seal illustration on a black background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/0f802b4e-4c44-4e23-be52-5eb05dcc6327/3.png tophat campaign Table listing research objectives related to AI's influence on consumer behavior, aesthetics, online spending, sustainability awareness, ethical implications, industry changes, and decision-making processes. Includes names: Ashley, Annika, Tyra, Sydney, Ella, Benni, Sammie. Design includes stars and abstract symbol. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/31691f2b-ff9d-4742-b770-f6e6c15f14c0/3.png tophat campaign Colorful contents page with chapter titles and page numbers on a pink and purple background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/c61fbf0f-08f8-4058-8b2c-df0bbfe192b0/4.png tophat campaign Table of research objectives related to AI influence on consumer behavior, including consumer aesthetics, online spending, sustainable purchasing, ethical implications, industry changes, and consumer decision-making processes. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/828d92b1-cb0a-404f-a283-98278ad9160f/4.png tophat campaign Infographic on Qualtrics methods and technologies, detailing features for qualitative and quantitative projects, and unique traits enhancing user engagement. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/9657822e-df4a-4c9f-9caa-c03b968134fb/4.png tophat campaign Infographic discussing the impact of artificial intelligence on consumer behavior and industries. Includes points on AI's relevance, decision-making processes, desk research examples from Haribo, IKEA, and Google, and the importance of AI's role in businesses. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/e038dd3b-0139-46bf-8528-3c7afbd5bfb6/5.png tophat campaign Image with text and black-and-white portraits introducing a research team. Title: "To us, being 'Research Ready' means…". Left side describes the team's commitment to ethical, social, and legal aspects of research. Right side shows seven individuals with names and roles, listed as "LinkedIn Generalist" or "LinkedIn Specialist" with designations such as "D1," "D2," and "D3." https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/72758903-5244-4e90-8f5a-5850a5f535b8/5.png tophat campaign Infographic titled 'Methods & Technologies' with four sections. Left side questions: 'Who is the ideal person who will engage with your mixed methods?' 'How will you connect to ideal people through Qualtrics?' Right column outlines ideal customers: early adopters, non-cash preferers, those needing guidance, frequent shoppers. Qualtrics connects via demographics, surveys, CRM. Includes stylized symbols and gray otter illustration. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/fcb4f95a-40c1-434b-8494-8581e11380df/5.png tophat campaign Text reading "Business Issue Question: How does artificial intelligence affect consumer shopping behavior?" with AI chip icon on a peach background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/d6b5ef35-ac24-4cd7-89ec-0c8f9594f468/6.png tophat campaign Abstract digital artwork with text 'Thank You! Love, Team Seals'. Features pixelated green figure, seal illustration, and two patterns. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/9c4542c5-bdf1-4ca7-a784-73adbcf7bf50/6.png tophat campaign "Observations Qualtrics Project" text with QR code and animal illustration on black background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/b89d8943-e0bd-4c6f-b2fa-8c9dfaccd277/6.png tophat campaign Table titled 'Research Objectives' with seven objectives exploring the influence of AI on consumer aesthetics, online spending, sustainable purchasing, ethical implications, industry behaviors, and decision-making processes. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/709b9949-fc48-4fac-adf8-5bb9e54ff92d/7.png tophat campaign "Interview Qualtrics Project" text with a seal illustration and QR code on black background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/413aaaa4-9bb5-4427-9919-a57468539681/7.png tophat campaign Infographic titled 'Methods & Technology' about AI and sustainable purchasing. Left section explains how Qualtrics aids target audience engagement with surveys and data analysis. Right section describes ideal users, including early adopters of technology, non-cash transaction preferers, and shoppers using AI-driven features for enhanced experiences. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/bf008dae-b3aa-4130-8a07-e3f14731b1a8/8.png tophat campaign "Noir Survey Qualtrics Project" text with QR code and seal graphic. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/bf7b3976-04b4-48dd-a4dd-8531101bfa27/8.png tophat campaign Image with "Qualtrics Observations" text, a QR code, and a public report link below on a colorful background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/a51d3ca9-cf72-4af2-bfc1-780cd0cc987d/9.png tophat campaign Collage of six people labeled as LinkedIn Generalists, with a text description of what 'research ready' means. The explanation highlights being well-prepared, knowledgeable, and understanding social, ethical, legal implications, while handling data responsibly. Features silhouettes or portraits of individuals with names: Tyra Pranger, Ella Oswald, Sydney Bispala, Sammie Spiwak, Ashley Kang, Benjamin Hofmann, Annika Raj. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/c48bee2f-063a-46c1-9fc3-85ba835b4151/9.png tophat campaign Promotional image for a Qualtrics interview featuring a QR code and a hyperlink to a public report link (https://ql.tc/FggBzu), with a pink gradient background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/f0c1e02e-4938-418e-8108-5cc74db38967/10.png tophat campaign Abstract digital art with thank you message, featuring a stylized human figure and seal illustration, in green and black tones. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/38554911-a88d-494c-9250-cf0b06b50abb/10.png tophat campaign Survey poster with QR code and link https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/ced816e7-f43a-45f7-9584-bcae53041c45/11.png tophat campaign "Insights" text on a colorful grid background https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/99cd77d7-b936-44ea-8bd4-c39a9204deca/12.png tophat campaign Infographic on how AI influences consumer aesthetics, highlighting quantitative and qualitative data. It includes statistics, an interview, and a word cloud related to algorithm-based platforms for styling decisions. Emphasizes the impact on personal styling and company strategies. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/57b7b6a9-c414-42db-ac71-8d359895f98f/13.png tophat campaign Infographic titled 'ROI Limitations' with four sections: Reliability, Sample & Ethics, Total Error, and Recruitment Screenshot. Each section provides text on relevant topics, with a colorful background. The Recruitment Screenshot includes a black and white spiral with text 'take my marketing group's research survey' and a URL. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/1de2bc9c-8206-4404-acf9-ba670289de8b/14.png tophat campaign Infographic analyzing AI's impact on online spending, presenting quantitative and qualitative data with insights. Includes details on how AI affects purchasing habits and the significance of data. Features a word cloud with 'online purchase' emphasized. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/4a5bea64-5c1f-4b3d-ab84-716188bf6048/15.png tophat campaign Text discussing "RO2 Limitations" covering reliability, sample and ethics, total error, and recruitment method. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/ed3154ec-bc02-4d0e-b599-d5fffdc7022e/16.png tophat campaign Infographic analyzing AI's impact on consumer behavior for sustainable purchasing. It includes insights, qualitative and quantitative data, and why the data matters. Insights suggest AI's recommendations may drive overconsumption. Qualitative data discusses consumer opinions, and quantitative data highlights durability's influence on purchases. There's a focus on ethical AI practices and strategies for responsible consumption. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/c7177b12-7955-4095-86d3-fe8234f5b190/17.png tophat campaign Infographic titled "RO3 Limitations" with sections on reliability, sample & ethics, total error, and recruitment screenshots. The text discusses the NOIR survey's purpose, sample size, data collection methods, and participant expectations about sustainability and consumption. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/5e42190c-6a44-439f-a499-3ebb6d6566a2/18.png tophat campaign Text-based infographic discussing the ethical implications of AI on consumer behavior. It highlights concerns about AI's impact on privacy and consumer manipulation. Quantitative data shows 71% worry about privacy, 48% about dependency, and 47% about accountability and bias. Qualitative insights suggest increased AI dependency may lead to less independent thinking. A word cloud includes 'people,' 'shop,' and 'ads.'" https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/6f668e54-515e-4187-99a7-8d189457068e/19.png tophat campaign Image displaying text titled 'RO4 Limitations' with sections on reliability, sample & ethics, total error, and recruitment screenshots, discussing survey reliability, AI knowledge, participant diversity, and data collection methods. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/9fc1d532-0500-4871-8540-d8e92438f9bc/20.png tophat campaign Infographic comparing the impact of AI on consumer behavior across industries, focusing on retail and education. Includes quantitative data indicating 76% believe retail benefits most, and qualitative data highlighting changes in shopping behavior. Emphasizes the significance of understanding AI's role in influencing industries, with a central focus on the retail industry. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/84504150-7f75-4c20-aa9a-16f96e8c1cdc/21.png tophat campaign Image titled 'RO5 Limitations' with sections on reliability, sample & ethics, total error, and recruitment screenshots. Each section discusses the limitations of a survey, mentioning issues like biased questions, sample representation, assumptions about AI knowledge, and recruitment methods. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/fd6f4937-d3a6-4429-a4e9-2543f1e8dbea/22.png tophat campaign Infographic on AI's impact on consumer decision making, highlighting insights, quantitative and qualitative data, and importance. It notes 85% use AI in early decision stages, with many unaware of its role. Also includes stats on AI preference and quotes illustrating AI's influence. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/7f10fc74-20b8-49c2-b870-69be24bfa45e/23.png tophat campaign Text summary of the RO6 Limitations in a survey or study. Sections include Reliability, Sample & Ethics, Total Error, and Recruitment Screenshots. Discusses issues like question language difficulty, ethics of data collection, awareness of AI use by participants, and recruitment methods via online and in-person approaches. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/dbbba2fa-f3cb-4ba5-850d-f25f51b67b72/24.png tophat campaign Presentation slide discussing the influence of AI on consumer decision-making, focusing on purchase and post-purchase evaluation. It includes qualitative and quantitative data, an interview quote, and the significance of AI's role in enhancing user experience through personalized recommendations. Insights and statistics on consumer reactions to AI involvement in shopping are provided, highlighting both benefits and concerns. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/fc0949f2-93ea-4711-81d1-0c9a88ef0286/25.png tophat campaign Presentation slide showing R07 Limitations with text on research reliability, sample ethics, and total error. Includes a group chat screenshot discussing a Qualtrics survey and an Instagram story with a cat and survey request. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/9afe3eb1-301b-4283-b35d-09de737d5abd/26.png tophat campaign A list of references organized in a grid layout with various articles and reports about market research, AI, and consumer trends. Each reference includes a title, source, date, and URL. The grid features alternating color backgrounds for visual separation. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/44b69f38-e33a-4f32-a104-18f65ac29b98/27.png tophat campaign Research symposium poster about how artificial intelligence affects consumer shopping behavior, featuring research objectives, methods and technology, ideal participants, survey details, and group member photos. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/951ee66b-e75d-4ee9-b84d-4dee1d09e023/28.png tophat campaign Group photo of seven team members from the "Seals Squad." Names include Tyra Pranger, Ella Oswald, Sydney Bispala, Sammie Spiwak, Ashley Kang, Benjamin Hofmann, and Annika Raj. Listed roles range from Generalist to Specialist with corresponding LinkedIn links and designations D1, D2, and D3. A definition emphasizes research readiness, social, ethical, and legal awareness, and responsibly handling data. https://www.ashleykang.me/resume daily 0.75 2025-08-02 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/c744573f-4def-4d0f-a1c8-3e6fc469a8bc/business+characteristics.jpg https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/20d3535f-b579-411b-9e7b-46f08e2b89f0/mbti.jpg https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/9a400db1-c892-4865-8154-c2686db3a3eb/skill+wheel+template.jpg https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/7dd18cdb-d79f-4c93-a913-75d32008e32b/capabilities.jpg https://www.ashleykang.me/rpm-campaign daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/d127d96b-adf3-402f-b8a9-95df22c89f69/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_1.png rpm campaign Event poster titled "Rpm On the River" featuring a plate of loaded fries with toppings, and a drawing of a boat. The event is on December 7th, and the group is "Pass the Fries" with members listed as Ella, Devon, Madison, Farheen, Katie, Haley, and Ashley. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/71adacd9-5ad4-4a2e-89d0-2f022d269c75/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_2.png rpm campaign Table of contents with various business and marketing strategy sections, including Executive Summary, Market Strategy, SWOT Analysis, Promotional Strategy, and References. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/37215876-b42a-4a1a-ae1c-a439ba12d258/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_3.png rpm campaign Image showing an executive summary about RPM on the River, a dining experience in Chicago. The text highlights its uniqueness, catering to affluent locals and tourists, offering dishes from RPM Italian, RPM Seafood, and RPM Steak. Mention of high-end competition and the opportunity for RPM restaurants to unite is included. Beside the text is a photo of a pasta dish topped with an egg. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/a2073d37-0cf1-40ba-9883-9c58da34eba0/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_4.png rpm campaign Business overview of RPM restaurants, highlighting ownership by Lettuce Entertain You Enterprise. RPM represents the surnames of founders Rancia, Psaltis, and Melman. The first three restaurants, RPM Italian, RPM Steak, and RPM Seafood, are located in Chicago's River North. Focus on quality dining, high-quality menu, customer service, and interior aesthetics. Discusses success and future plans. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/d5f3aa3b-2998-4ebd-b254-be376df91ff9/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_5.png rpm campaign Informational graphic about a proposed romantic river cruise featuring RPM Steak, RPM Italian, and RPM Seafood for affluent Chicagoans, with a background image of a meal. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/9a86e11c-e775-499a-a207-e5bcd88db9b6/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_6.png rpm campaign Seafood platter and steak with text about river cruise dining experience in Chicago. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/207e701f-e954-40ab-b05e-2ccd5c79ba88/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_7.png rpm campaign Brand positioning chart for dining venues, showing axis of formal to family-friendly, traditional to unconventional. Featured venues: Nobu, RPM on the River, Gibsons Bar and Steakhouse, Benihana, The Chicago Diner, Cheesies Pub and Grub, River Walk Restaurants, Dave & Buster's. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/fbd02264-2471-4342-b1ea-1690e1d7cab6/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_8.png rpm campaign SWOT analysis of RPM restaurant with sections on strengths, weaknesses, opportunities, and threats. Strengths include high-scale dining and exceptional service. Weaknesses mention expense and exclusivity. Opportunities involve partnerships and dietary inclusivity. Threats include competition from similar dining chains and casual upscale restaurants. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/4521e130-4e68-443b-9977-2f58b5b078ca/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_9.png rpm campaign Image displaying seven business objectives related to a river cruise launch. Objectives include generating profit, increasing social media followers, awareness, customer growth, influencer marketing, adding dining channels, and boosting referrals. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/65db92f3-5696-4178-81e7-1fa457c3921f/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_10.png rpm campaign Marketing Strategy Overview text describing RPM on the River's dining experience, including menu options from RPM Steak, RPM Italian, and RPM Seafood. The cost is $333 per guest on a Chicago River cruise, highlighting an exceptional ambiance. Promotion involves review sites and social media engagement. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/bb180180-601a-4567-b4be-72b790409860/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_11.png rpm campaign Tourist market strategy plan discussing targeting tourists for RPM restaurant experiences in Chicago. Highlights include high-end experiences, inclusive river cruise, and the importance of summer months. Contains a flowchart with steps: identifying market needs, linking needs to actions, and executing marketing program actions. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/aa057d1e-68e1-41ea-b6c9-eff709b17563/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_12.png rpm campaign Marketing strategy infographic targeting wealthy locals aged 25-34 for RPM restaurants. Text highlights a focus on young, affluent individuals in the area. Charts display income and age demographics, noting significant populations in the $50k-$200k income range and 25-34 age bracket. Includes categories 'The Cosmopolitans' and 'Young Digerati.' https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/90fb763d-e99a-46ec-80ab-564e73e973a4/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_13.png rpm campaign Luxury yacht on river with city skyline, RPM on the River dining experience description. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/a3938f14-42cd-4b22-9645-50a2f28c19ec/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_14.png rpm campaign Mockup of a product strategy invite, featuring a boarding pass design with a gold admit one ticket. The ticket includes passenger name, table, and seat information. Beside it, there's a white gift box with a ribbon, labeled 'RPM on the River' with a maritime logo. The ticket is shown inserted into the box. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/eaa61e04-c325-4173-abeb-4f6b572aff03/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_15.png rpm campaign Promotional strategy text for RPM on the River, detailing goals to provide information and highlight value. Plans include partnerships with travel websites like Trip Advisor and Choose Chicago, advertising on social media, and offering promotional boxes with cruise information and tickets. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/fa241c56-82ad-4ec8-9667-d41fc1942866/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_16.png rpm campaign Promotional mockup for RPM on the River, showing a luxurious riverside dining setting with a view of Chicago's cityscape through large windows, featuring elegantly set tables with white linens and various promotional elements. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/e9f2de84-9716-488d-a5b3-1620d3668c4a/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_17.png rpm campaign Graphic displaying a price strategy for the Chicago RPM Restaurants with a special menu. The strategy includes a fixed price of $333 per person, differentiating from competitors, and research on pricing strategies of upscale cruises and Chicago restaurants. The menu features sections for starters, main course, sides, and desserts, each item priced at $12. The strategy aims to highlight high value and food experience. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/1579c69b-e445-4d7c-94d6-f5c7cd4766d3/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_18.png rpm campaign Marketing strategy for RPM on the River cruise with a Chicago map highlighting restaurant locations; text explains the cruise's appeal for tourists and proximity to RPM restaurants. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/cec1fc3a-982b-4bfa-a7c4-1db9fd08f704/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_19.png rpm campaign "Market Research" document with text expounding on the benefits of samples for companies and a report on global food and drink trends, highlighting themes of escapism. Includes two links: one from Marketing Brew and another from Mintel. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/59f327a9-5daa-4f36-9815-bc03e9879342/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_20.png rpm campaign Implementation plan for RPM, including securing a boat, training staff, using existing dishes, promoting to tourists, and measuring success by customer numbers. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/9ad72a4a-1d80-4b38-8715-491ce30fdfeb/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_21.png rpm campaign Slide titled 'Evaluation' with points on measuring success using SMART objectives from a previous slide. Focus criteria: profit, social media following, customer growth, influencer involvement, guest referrals, RPM restaurant growth. Black background, white text. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/eb579ee0-98ea-4e2b-b8f9-1cbc765e2c06/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_22.png rpm campaign List titled "About Squad Fries" with names and academic details: Devon, Ashley, Madison, Ella, Farheen, Katie, and Haley, including majors and minors, alongside a small icon of fries. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/5264d15f-72d1-45c0-927e-96dbc4a4149d/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_23.png rpm campaign Text image titled 'Social Contract and Jesuit values' includes a mission statement focused on communication and sharing ideas. It lists phrases describing the squad: confident, accepting, motivated, driven, upbeat, open-minded, passionate, sharing. The purpose is to motivate and accomplish goals, emphasizing sharing ideas and passion for projects. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/8988a0f3-26dd-4c6e-a705-d8e02653b251/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_24.png rpm campaign A document titled 'Social Contract Cont.' outlines group communication goals and execution plans. Goals include: everyone is included in conversations, communication is seamless, and everyone stays inspired. The execution plan details goals, reasons, and methods. For example, ensuring everyone's opinions are heard by respecting differing opinions, using Microsoft Teams for inclusive communication, and encouraging feedback to maintain passion. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/77cc4e86-e47d-4b81-a867-54210a5c8ce1/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_25.png rpm campaign Slide titled 'Social Contract Cont.' describing how goals are measured: inclusion in conversation, seamless communication using team chats, and inspiration through weekly check-ins. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/01982727-e1b4-4270-9312-6072dae30eef/1745699636767-2a19bab3-234c-4bcc-abc0-a3079ddd39e6_26.png rpm campaign References page with various citations, including a report from Chicago on tourism increase, a Claritas resource, RPM Restaurants website, a McGraw Hill marketing book, and a report on customer service experience. https://www.ashleykang.me/usps-campaign daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/c64c6ac8-2c1b-44fa-99d9-13b973e3e3d5/Cover.png usps campaign USPS campaign poster with text "Celebrate Every Delivery Day! Mail The Moment. USPS Go-To-Market Campaign. Delivered by Posted Up." Features a vintage postage stamp and border. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/a6004788-c288-4c7c-9e40-18970f038462/MARK%2B390%2B-%2BFinal%2BPaper-01.png usps campaign A page titled 'MARK 390—Final Paper' with authors listed as Ashley K, Franklin K, Lauren H, Tyra P, Cate R. It includes a table of contents with sections like Executive Summary, Secondary Research, Target Market Insights, Positioning Strategy, Marketing Strategy, Digital Integration, KPIs, and Works Cited. The Executive Summary discusses a campaign called 'Mail the Moment' for USPS Informed Delivery targeting Generation Z, focusing on personalization, nostalgia, sustainability, and enhancing digital and physical mail interactions. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/b9b6342c-481b-4899-87a4-1e8882888e85/Target+Market.png usps campaign Infographic detailing Gen Z as a target market, noting their 20% representation in the US population with $143 billion buying power. Highlights generational trends like being digital natives and cost-conscious. Discusses their preference for physical mail over digital communication for emotional connections, and notes a 33% increase in anxiety and depression between 2016 and 2020. Concludes Gen Z is stressed and open to emotional, personalized mail. Includes a decorative stamp and postal marks at the top right. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/b474d6da-d13c-4490-b69b-9680e435af62/MARK%2B390%2B-%2BFinal%2BPaper-02.png usps campaign Document discussing USPS marketing strategies targeting Gen Z. It emphasizes omnichannel approaches, combining social media and direct mail. The text highlights USPS's efforts to engage younger generations using data and innovation, and the importance of market research and digital integration. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/3edf9674-25ff-48b3-ab3f-e81ccd7bfc9a/Campaign+Overview.png usps campaign Promotional flyer for USPS showcasing "Mail the Moment." Main idea: using mail and celebration to connect with Gen Z. Emphasizes "Informed Delivery" for emotional connections, personal touch, and its objectives: increasing awareness, generating personalized content, and promoting engagement. Includes decorative elements like a candlelit cake and a postage stamp. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/0cda1139-864d-41b7-b3d4-c91fdf541200/MARK%2B390%2B-%2BFinal%2BPaper-03.png usps campaign Document discussing USPS adapting to digital services, emphasizing Gen Z media consumption with a chart showing activities like streaming video and playing games favored by them. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/d730840c-b621-44bc-8ed0-8f8959e080d1/4.png usps campaign Illustration titled "Phase 01 Awareness" showing a tilted smartphone with heart icons and text stating "39% of consumers say they are extremely/very likely to respond to an advertising promotion when they see it across multiple channels." https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/96b8d2b3-ea7f-43ac-b159-8fc5bacf4f0d/MARK%2B390%2B-%2BFinal%2BPaper-04.png usps campaign Document page discussing USPS digital campaign targeting Gen Z, emphasizing personalization, social media engagement, and mental health trends. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/241e57ca-175e-48b4-9b34-ac84c9c2e31d/5.png usps campaign Omnichannel marketing plan with digital and physical strategies, including discount emails, social media, OTT and CTV marketing, physical mail, campus booths, DOOH marketing, and standout ads. Features cartoon flowers and a bus stop illustration. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/e4112951-5543-4121-b06b-714b4c113dfd/MARK%2B390%2B-%2BFinal%2BPaper-05.png usps campaign Bar chart showing US teens' attitudes towards mental wellness, 2022 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/984ec851-f54f-495f-8607-fb03a7a02c85/6.png usps campaign USPS omnichannel marketing campaign featuring three elements: a colorful stamp character on the "Physical Ad Front" with text about Informed Delivery; the "Physical Ad Back" showing a celebratory mailbox and QR code; and a decorative "Pop Up" booth with postal-themed decor and merchandise displays. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/07696eff-f5c1-4da4-9933-f555a0f73094/MARK%2B390%2B-%2BFinal%2BPaper-06.png usps campaign Promotional image for USPS "Mail the Moment" campaign with text about positioning strategy targeting Gen Z, emphasizing Informed Delivery, celebration themes, and sustainability. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/b8d70b9d-b908-4f55-9af1-fad37c30da3c/7.png usps campaign Illustration with the title "Phase 02: Personalization" showing a cartoon heart character and a smiling cake with a candle. Text highlights personalized mail increasing response rates by up to 50% and 46% of Gen Z posting impressive packages on social media. Features a U.S. Mail stamp. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/d5407d90-0800-451d-9777-1142eb8e5977/MARK%2B390%2B-%2BFinal%2BPaper-07.png usps campaign Marketing strategy document for USPS "Mail the Moment" campaign targeting Gen Z, focusing on social media, personalization, and sustainability. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/431bd2bd-4c9f-478d-8634-52f451c7ad71/8.png usps campaign Illustration depicting Phase 2 Omnichannel Marketing for USPS, highlighting digital and physical strategies. The digital side mentions designing a Gen-Z landing page on the USPS app and website, including the Informed Delivery interface. The physical side emphasizes customizable packaging for packages, letters, and stamps. The image includes packages, a laptop displaying a message about celebrating delivery, and a cartoon character wearing sunglasses. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/cc818ea8-1802-4891-946d-6b543acc45e0/MARK%2B390%2B-%2BFinal%2BPaper-08.png usps campaign Page showing text about USPS marketing strategy targeting Gen Z, emphasizing digital integration and omnichannel presence. Includes a graphic titled "The Omnichannel Landscape" detailing media and partnership strategies. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/5f0e76bc-a915-4875-aa77-56ae966c5a8f/12.png usps campaign Infographic titled "Success Metrics" with categories: Efficiency Metrics (ROAS, ROI), Conversion and Performance Metrics (CVR, CTR, VCR), Visibility/Brand Presence Metrics (SOV, SER), Audience Engagement Metrics (Engagement). Caption at bottom: "U.S. brands will invest more than $39 billion on the channel." USPS-themed design with mailbox graphic. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/5a31d2a3-5d83-4d6c-837e-34943b961422/MARK%2B390%2B-%2BFinal%2BPaper-09.png usps campaign Text page discussing USPS marketing strategies for Gen Z, highlighting events, personalized products, digital ads, influencer collaborations, and AI pen pal system. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/851515cc-370a-4b5c-9317-825327775ba9/9.png usps campaign Illustration of a blue figure with a megaphone and speech bubble stating "36% of Gen Z internet users reported that they consider themselves easily influenced by others." Title "Phase 03 Engagement" with vintage style design elements. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/b00626b1-7199-4725-b70b-ba7a9a88d7bf/MARK%2B390%2B-%2BFinal%2BPaper-10.png usps campaign Text detailing a USPS campaign titled "Mail the Moment," focusing on engaging Gen Z with social media challenges and tracking KPIs like user engagement, sign-up rates, and campaign effectiveness. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/657e6a47-b4d1-4349-902e-64bcf8455196/10.png usps campaign Infographic titled "Phase 3 Omnichannel Marketing" with two sections: Digital and Physical. Digital includes collaborations with influencers, AI pen pal matching, and a social media challenge hashtag. Physical includes limited-edition packaging and giveaways. Features a cartoon globe holding an envelope, and a U.S. Mail stamp. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/15a783f7-fd86-49ee-bffa-633193c4668e/MARK%2B390%2B-%2BFinal%2BPaper-11.png usps campaign Text discussing KPIs for a USPS campaign, focusing on Gen Z engagement with digital and physical mail aspects. Highlights include personalized packaging, social media involvement, user feedback, and influencer partnerships to measure campaign effectiveness and user interaction. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/1156ae82-f7bf-4c6a-86aa-53b58b45086f/11.png usps campaign Collage showing Phase 3 Omnichannel Marketing with images of influencers and a limited-edition tote bag. Left image: person smiling with colored nails and vibrant clothing. Right image: person sitting outdoors with a blue tote bag featuring text "You deserve a celebration." https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/2dbca363-1d43-40b1-95db-30bc438adb6d/MARK%2B390%2B-%2BFinal%2BPaper-12.png usps campaign Works cited page listing references for articles and reports from Global Data, PostalPro, Mintel, IgnitePOST, and others with URLs for access. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/a2ff5394-51f8-4252-83a1-28e0b5b40a37/Campaign+Overview+%282%29.png usps campaign Promotional graphic titled "Why Us?" featuring animated characters of postal items. Text discusses reconnecting Gen Z with USPS as an engaging platform, highlighting the importance of personal connections. Includes a USPS stamp illustration. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/38236c69-01d4-4d1e-8b55-c22ad7366587/MARK%2B390%2B-%2BFinal%2BPaper-13.png usps campaign Book page listing references for USPS and marketing reports with hyperlinks. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/c176e677-d468-4d80-b33d-76e82a9b7788/17.png usps campaign Two-sided postcard mockup. Front: Cartoon stamp character with text "Name, nice to meet you! Got mail on the move? Informed Delivery." United States Postal Service logo. Back: Text invites to join "Informed Delivery," with QR code and image of a mailbox with celebratory graphics. Offers real-time tracking and a free tote from USPS upon signing up. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/03e19edb-b574-483f-9f8f-d8f97d79bd62/18.png usps campaign A postcard mock-up featuring a happy cake illustration with a lit candle on the front, saying "Name, you deserve a celebration! Celebrate every delivery day." The back shows a mailbox with confetti and promotes USPS Informed Delivery with a QR code for free sign-up and an offer for a limited-edition tote. Address placeholder "First Last, 123 Sesame St, Elmos World, USA" is displayed. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/b3d12f73-f8fd-44a8-8774-d531d61fc296/Thank+You.png usps campaign Colorful "Thank You" graphic with USPS stamp and border, promoting USPS Informed Delivery celebration. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/aefb9774-aea0-4d19-89e0-35b1de3da783/16.png usps campaign A notebook page with a list of resources, mainly related to mail, marketing, and technology, featuring titles, authors, and URLs. There's a USPS postage stamp graphic in the top right corner. https://www.ashleykang.me/tamagotchi-campaign daily 0.75 2025-04-29 https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/d4cc0005-c4f5-4fd1-9408-8a9a1b967a2c/1.png tamagotchi campaign Abstract design with text "Tamagotchi Gym Pet" and names Ashley Kang, Halie Miller, Samantha Hartman, against a pink and purple gradient background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/f32cc239-8b93-452a-9180-f773c81a034a/1.png tamagotchi campaign Document titled 'Topic Approval Deliverable' by Samantha Hartman, Ashley Kang, and Halie Miller, discussing a trend called Body Tech. The document outlines a business innovation named Gym Pet, aimed at millennial women, combining personal care with active living. Gym Pet is a customizable, digital pet concept that records user activity, encouraging a fun and personalized gym experience. The text emphasizes making fitness engaging and aligned with personal style. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/5e065e3f-c359-461f-b253-4a002e1e434e/2.png tamagotchi campaign Image of a futuristic fitness watch with a digital interface, featuring options to track biometrics, mental and physical wellbeing, pet care, and modern look details. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/36213f37-14d9-401d-8b95-173ac3952f89/2.png tamagotchi campaign Text detailing Mintel report topics, including body tech such as Fitbit use, monitoring health, and gamification in wellness. Contains links to specific Mintel articles discussing related technologies and benefits. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/83ac1eb0-620c-4790-bda7-61b87c609392/3.png tamagotchi campaign Three women taking a selfie, smiling, wearing workout clothes, with text "Millennial Women" beside them on a black background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/4ab02e6f-b131-4d88-8d00-dfabf4e78478/3.png tamagotchi campaign Document discussing the benefits of gamification in fitness apps, referencing articles from The Wall Street Journal and Statista about motivation and active lifestyles. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/0c5efec9-7fcb-40cb-8ca3-fbb556a398de/4.png tamagotchi campaign Infographic titled "Trend and Its Importance." It highlights trends driven by physical and mental wellbeing, focusing on "Body Tech" and "Nostalgia." Associated consumer behavior includes using Body Tech for mindfulness. The target group is millennial women and those who value mental and physical health. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/f5db2f4f-2760-435c-9d63-7a78dc86e859/4.png tamagotchi campaign Document discussing two topics: sustainability of the product and possible eating disorders. It emphasizes creating products that consider environmental, social, and workplace implications. It also warns against the obsession with calorie tracking, suggesting disclaimers to prevent misuse. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/665b900a-b5cc-423f-9b7c-d789bec68721/5.png tamagotchi campaign Text describing consumer needs, highlighting the importance of familiarity for motivation and appealing to millennial women for physical and mental well-being products. Accompanied by an image of futuristic, heart-themed gadgets with screen displays. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/9d2dbb2e-005e-41b2-ab95-e9c958330045/6.png tamagotchi campaign Digital pet toy and text about nostalgia trend, comfort, and familiarity. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/0e3b59d9-b94d-42de-b630-506384e41afb/7.png tamagotchi campaign Retro-inspired CD players with text highlighting trends in nostalgia and health marketing to women. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/f26373bd-a720-4bce-bd80-53542e32e1fb/8.png tamagotchi campaign Marketing strategies summary with focus on trends, relevance, and health needs. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/e87cf0d5-6a58-4532-b2de-6e0473568bcd/9.png tamagotchi campaign Colorful cartoon characters beneath the misspelled text 'Business Opportunity' on a black background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/eb8a3414-3891-4ca4-819d-90f1fbfd3e4a/10.png tamagotchi campaign Infographic titled "Gym Pop-Up" featuring partnerships, gym rates, and discounts. Includes two gym logos and statistics: Millennials at 46%, Women at 67%, and Attitudes to Advertising at 77%, represented with semicircular progress bars. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/ac6b6c83-6ac0-4259-bb2d-988c21bf5c6e/11.png tamagotchi campaign Digital collage featuring a Pinterest ad for "Gym Pet" with a vibrant, futuristic aesthetic. Includes a video game controller and mixed media elements. Various related Pinterest posts are shown alongside on a black background. https://images.squarespace-cdn.com/content/v1/656f82f2bc99f1567a57d521/86e015b5-a68d-446e-b3ef-0b93981fcb95/12.png tamagotchi campaign "Thank You" text on a black background with a smiling cartoon character, colorful abstract lines, and decorative white symbols.