Marketing 201:

Principles of Marketing 

RMP Rebrand

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RMP Rebrand _

The goal of this project was to rebrand an existing chicago based brand for chicagoans. My group was made up of six other amazing young business women. Instructed under Dr. Stacy Neier Beran, this project was conducted and finished during my sophomore fall semester (fall 2022) at the quinlan school of business, loyola university chicago.

project

Final Project

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Event poster titled "Rpm On the River" featuring a plate of loaded fries with toppings, and a drawing of a boat. The event is on December 7th, and the group is "Pass the Fries" with members listed as Ella, Devon, Madison, Farheen, Katie, Haley, and A
Table of contents with various business and marketing strategy sections, including Executive Summary, Market Strategy, SWOT Analysis, Promotional Strategy, and References.
Image showing an executive summary about RPM on the River, a dining experience in Chicago. The text highlights its uniqueness, catering to affluent locals and tourists, offering dishes from RPM Italian, RPM Seafood, and RPM Steak. Mention of high-end
Business overview of RPM restaurants, highlighting ownership by Lettuce Entertain You Enterprise. RPM represents the surnames of founders Rancia, Psaltis, and Melman. The first three restaurants, RPM Italian, RPM Steak, and RPM Seafood, are located i
Informational graphic about a proposed romantic river cruise featuring RPM Steak, RPM Italian, and RPM Seafood for affluent Chicagoans, with a background image of a meal.
Seafood platter and steak with text about river cruise dining experience in Chicago.
Brand positioning chart for dining venues, showing axis of formal to family-friendly, traditional to unconventional. Featured venues: Nobu, RPM on the River, Gibsons Bar and Steakhouse, Benihana, The Chicago Diner, Cheesies Pub and Grub, River Walk R
SWOT analysis of RPM restaurant with sections on strengths, weaknesses, opportunities, and threats. Strengths include high-scale dining and exceptional service. Weaknesses mention expense and exclusivity. Opportunities involve partnerships and dietar
Image displaying seven business objectives related to a river cruise launch. Objectives include generating profit, increasing social media followers, awareness, customer growth, influencer marketing, adding dining channels, and boosting referrals.
Marketing Strategy Overview text describing RPM on the River's dining experience, including menu options from RPM Steak, RPM Italian, and RPM Seafood. The cost is $333 per guest on a Chicago River cruise, highlighting an exceptional ambiance. Promoti
Tourist market strategy plan discussing targeting tourists for RPM restaurant experiences in Chicago. Highlights include high-end experiences, inclusive river cruise, and the importance of summer months. Contains a flowchart with steps: identifying m
Marketing strategy infographic targeting wealthy locals aged 25-34 for RPM restaurants. Text highlights a focus on young, affluent individuals in the area. Charts display income and age demographics, noting significant populations in the $50k-$200k i
Luxury yacht on river with city skyline, RPM on the River dining experience description.
Mockup of a product strategy invite, featuring a boarding pass design with a gold admit one ticket. The ticket includes passenger name, table, and seat information. Beside it, there's a white gift box with a ribbon, labeled 'RPM on the River' with a
Promotional strategy text for RPM on the River, detailing goals to provide information and highlight value. Plans include partnerships with travel websites like Trip Advisor and Choose Chicago, advertising on social media, and offering promotional bo
Promotional mockup for RPM on the River, showing a luxurious riverside dining setting with a view of Chicago's cityscape through large windows, featuring elegantly set tables with white linens and various promotional elements.
Graphic displaying a price strategy for the Chicago RPM Restaurants with a special menu. The strategy includes a fixed price of $333 per person, differentiating from competitors, and research on pricing strategies of upscale cruises and Chicago resta
Marketing strategy for RPM on the River cruise with a Chicago map highlighting restaurant locations; text explains the cruise's appeal for tourists and proximity to RPM restaurants.
"Market Research" document with text expounding on the benefits of samples for companies and a report on global food and drink trends, highlighting themes of escapism. Includes two links: one from Marketing Brew and another from Mintel.
Implementation plan for RPM, including securing a boat, training staff, using existing dishes, promoting to tourists, and measuring success by customer numbers.
Slide titled 'Evaluation' with points on measuring success using SMART objectives from a previous slide. Focus criteria: profit, social media following, customer growth, influencer involvement, guest referrals, RPM restaurant growth. Black background
List titled "About Squad Fries" with names and academic details: Devon, Ashley, Madison, Ella, Farheen, Katie, and Haley, including majors and minors, alongside a small icon of fries.
Text image titled 'Social Contract and Jesuit values' includes a mission statement focused on communication and sharing ideas. It lists phrases describing the squad: confident, accepting, motivated, driven, upbeat, open-minded, passionate, sharing. T
A document titled 'Social Contract Cont.' outlines group communication goals and execution plans. Goals include: everyone is included in conversations, communication is seamless, and everyone stays inspired. The execution plan details goals, reasons,
Slide titled 'Social Contract Cont.' describing how goals are measured: inclusion in conversation, seamless communication using team chats, and inspiration through weekly check-ins.
References page with various citations, including a report from Chicago on tourism increase, a Claritas resource, RPM Restaurants website, a McGraw Hill marketing book, and a report on customer service experience.